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Last updated 27 June 2021.


Mike Fat Boy Slim is committed to protecting and respecting your privacy.

This policy and any other policy developed on this website from time to time and notified on any part of the site sets out the basis on which any personal information we collect from you, or that you provide to us, will be processed by us.

Please read the following carefully to understand our practices regarding your personal information and how we will treat it.

This policy may change from time to time and, if it does, the latest version will be available on our website and, where appropriate, brought to your attention. This privacy policy was last updated on 27 June 2021.



Key Points

  • Mike Fat Boy Slim is the data controller of personal information processed through your use of our website.

  • The type of the personal information processed by us includes information that you provide when using our site or services, technical information about your device, settings and website use, information that we receive from third parties, such as other website providers, ad networks, social media   and health and fitness clubs and, where applicable, information relating to your role as instructor.

  • We use your data, amongst other things, to provide you with our site and services or information about our site and services, tailor our services to you, carry out analysis of our services, provide (or allow others to provide) targeted ads, comply with any legal or regulatory obligation and assess your performance and provide information relating to your role.

  • We share data with our service providers and other third parties for the performance of our contractual obligations to you, to provide you with information, for the serving of advertising and (where relevant) run credit and background checks.

  • You have a number of rights that you may exercise in relation to our use of your personal data, and you may exercise these by contacting us through the communication methods set out in the 'Your rights' section below.






We will collect and process the following information about you:


Information you give us

This is information about you that you give us when you browse or use the site, correspond with us by phone, SMS, email, social media or otherwise. It includes information you provide when:

  • You register to use our site;

  • Subscribe to our service;

  • Search for a product;

  • Place an order on our site;

  • Participate in discussion boards or other social media functions on our site;

  • Enter a competition;

  • When you report a problem with our site;

The information you give us includes your name, address, date of birth, e-mail address and phone number, financial and credit card information, personal description and photographs, videos, images or comments.

If you are an Instructor, we will collect additional information about you in relation to your role including details of the classes and clubs you are affiliated with, purchasing history, payment information, event/training attendance, certification information and hours worked.

Information we collect about you

With regard to each of your visits to our site we will automatically collect the following information:

  • Technical information, including the IP address used to connect your computer or device to the Internet, your login information, browser type and version, time zone setting, anonymised location data, browser plug-in types and versions, operating system and platform;

  • Information about your visit, including the full URL, clickstream to, through and from our site (including date and time), pages or products you viewed or searched for, page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), methods used to browse away from the page.




We use information held about you in the following ways.

Whenever possible, we anonymise the data so that it cannot be connected to any individual person.

Information you give to us (including through Social Media Accounts)

A. We process data for the following purposes based on our legitimate interests:

  • to provide you with information about other goods and services we offer that are similar to those that you have already purchased or enquired about;

  • to ensure that content from our site is presented in the most effective manner for you and for your computer;

  • to tailor your experience on the site;

  • for data analysis, testing, research, statistical, editorial, feedback and survey purposes;

  • to comply with legal and regulatory requirements.

B. We will process data for the following purposes based on our performance of a contract:

  • to carry out our obligations arising from any contracts entered into between you and us;

  • respond to your queries;

  • to provide you with the information, products and services that you request from us;

  • to notify you about changes to our service;

  • to allow you to share information on our site on third party social media platforms.

C. We will process data for the following purposes based on your consent:

  • to provide you with the latest information and offers relating to health and fitness, or allow authorised third parties to provide information to you about goods and services;

Information we collect about you

A. We will process data for the following purposes based on our legitimate interests:

  • to administer our site and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes;

  • to improve our site to ensure that content is presented in the most effective manner for you and for your computer;

  • as part of our efforts to keep our site safe and secure;

  • to measure or understand the effectiveness of advertising we serve to you and others, and to deliver relevant advertising to you;

  • to make suggestions and recommendations to you and other users of our site about goods or services that may interest you or them;

  • to provide (or permit third parties to provide) targeted advertising via websites you visit about goods or services that you may find interesting (see more on this in our Cookies Notice below);

  • To track the progress and number of entries in competitions and promotions.

B. We will process data for the following purposes based on your consent:

  • to allow you to participate in interactive features of our service when you choose to do so.

Information we receive from other sources.

We will combine information we receive from other sources with the information you give to us and information we collect about you. We will use this information and the combined information for the purposes set out above (depending on the types of information we receive).




Service Providers

For some of the purposes for which we use personal data (see above), we will engage a third party. If such third party needs access to personal data to carry out its task, we will share the data with them, we will ensure that the third party will only use the data based on our instructions. Such a party is a processor on our behalf and we remain responsible for your data. We will engage the following processors:

  •  That provide services to us (including Mike Fat Boy Slim ), such as vendors, service providers, and other partners who globally support our business. These third parties provide services such as providing technical infrastructure services, analyzing how our services are used, measuring the effectiveness of ads and services, providing customer service, facilitating payments, or conducting academic research and surveys. These partners must adhere to strict confidentiality obligations in a way that is consistent with this policy and the agreements we enter into with them.

  • Analytics and search engine providers that assist us in the improvement and optimisation of our site. We want our site and advertising to be as relevant and interesting to you as it can be. With this in mind, we use all of the information we have about you to show you relevant ads, and in order to be able to optimize our site. We do not share information that personally identifies you (personally identifiable information is information like name or email address that can by itself be used to contact you or identifies who you are) with advertising, measurement or analytics partners unless you give us permission. We may provide these partners with information about the reach and effectiveness of their advertising without providing information that personally identifies you, or if we have aggregated the information so that it does not personally identify you.

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